Leadership: What Is The Role Of A CEO? | William Nozak | Harper’s Hut Shaved Ice
To bring the outside to the inside and then to maximize the insides’ performance to cope with the outside.
To attract buyers and visibility a CEO orchestrates teams that define, innovate, position, re-position, create value propositions, competitive advantages, and comparative advantages. Through processing, supply-chaining, outsourcing, insourcing, in-forming, etc., evolution of an inside occurs. Something with walls, ceilings, and floors. A distinct inside and outside air. This service/product is introduced to the world through press releases, marketing, branding, advertising, public relations, networking, & sales. The CEO must first have an inside and then find a way to bring the outside to the inside.
We have built it and they are coming. A CEO manages processes, vision, mission, & values in order to steer the ship toward its specified target. Planning, re-planning, burning plans, flattening, correcting, directing, coaching, hiring, re-hiring, winning, losing, analyzing and learning in order to maximize performance. Two simple tasks of a CEO bring the outside in and maximize performance in correlation to external demands.