Core Competencies: The Key To The First Door And More | William Nozak | Harper’s Hut Shaved Ice

Core Competencies: The Key To The First Door And More

If you missed it, the world is flat, thanks to the fall of the Berlin wall, the rise of internet, the Y2K debacle which we outsourced the fix to India, among other things. Read The World Is Flat. Businesses core competencies distinguish it from its competitors. That little business you have going on called You, Inc., must embrace its own core competencies. You are selling, but who is buying? If you never have a problem finding a job, there is a good chance you are an “untouchable.” Which is a good goal. Maybe you got there by being special, specialized, localized, or anchored, but certainly, you have transferable core competencies.

So who is buying You, Inc.? The answer to this question defines the core competencies you will aim to acquire. These core competencies will get you into interviews, an entry-level position, and keep you hired, for a couple years. America’s middle-class jobs are changing. If you do not plan to use an entry-level position as a springboard into greater responsibility, you might as well sell Polaroid film, because that job will likely be on the cusp of automation, digitization, or outsourcing. Here today and gone tomorrow are many traditional middle-class jobs. According to Friedman, the US job market follows a bell shaped curve, with middle-class jobs occupying the mean and everything within one standard deviation with high- and low-end jobs occupying two and three standard deviations from mean. The “bell” of the bell shaped curve in the US encompasses the middle-class job markets. As globalization continues to move, dismantle, and create jobs, so too the “bell” will shift and shimmy. As the dust settles, a new mean will be defined; extremely high- and low-end jobs will remain two and three standard deviations from the mean and middle-class jobs will once again be the “bell.” If this does not happen, yes, America is screwed. (A dumbbell shaped job market with a higher frequency of high- and low-end jobs is not healthy.)

Once inside the first door, become “special or specialized” continuously learn more about your job and the jobs vertical to yours. Business is hard pressed to outsource, digitize, or automate the responsibilities of its “A” players. Be “localized or anchored.” Being rooted in a community can buffer you against foreign competitors. How will the global economy outsource, digitize, or automate a masseuse? Planet Earth is not the Sixth Element, yet. However, nothing is safe; I hope you realize this. Nothing. Before the fiber optic highway connected the US to unconnected parts of the world, kids in developing countries had little hope of using their skills to compete in the US marketplace. Now traditional jobs are easily outsourced to anywhere on the planet, product or service, assuming connectivity. Competition 3.0 is here. Ten years ago, some of the brightest kids in my college classes were foreigners. Many of the dumbest and laziest? Americans!

If you find your way into an entry-level position. Learn from those around you, horizontally and vertically. Be a sponge, a life-long learner and grow into positions that require more expertise. Do not settle into jobs that are on the cusp of outsourcing, digitization, or automation. Yes work your way up and appreciate the climb, but do not settle. Stay hungry; do not get complacent. At You, Inc., always be improving and adding to your core competencies.

Continuous development of your core competencies does not ensure that your inevitable downsizing is less like sand slipping through fingers, but it will give you confidence and additional competence, which are transferable among verticals. I once had a job where every few months my boss would enter my office and say, “remind me, why we need you?” This boss loved me and battled for my position more than I can know. Why was I so naive to think that being great at what I did would create loyalty among the owners? Loyalty is a relic in a global marketplace. The only loyalty an owner will ever show you in a global economy is to give you a chance to take on the responsibility of two or more people at the price of one. If loyalty is what you seek, continually manage more for less and you will always have it. This is the new race. Be mentally nimble and vigilant and run faster, harder, smarter than the competition.

The new name of the game. Increase your competencies and travel beyond the first door, out of reach of outsourcing, digitization, and automation. You might even aim to be “untouchable,” extremely employable no matter the vertical. When you venture beyond the competencies required at the first door, newly acquired competencies are transferable and linkable. When the mission is lofty, 20% of the road is behind and 80% is in front. Set high standards for yourself and never be satisfied with the status quo. For more business articles by this author visit


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